An immersive theater is provided having a screen oriented with respect to a pitched seating area to provide an immersive theater experience for all of the viewers. The theater can include a three-dimensional, concave shaped screen, defining a central axis that extends perpendicularly from the center point of the concave screen directed toward the seating area. The screen is oriented at a prescribed pitch angle (α) relative to the horizontal. The theater has a seating area having a plurality of seats for viewers and is set up in a stacked arrangement along a planar region and pitched at a prescribed angle (β). The seating area is further confined within a viewing area that is centered on the central axis of the screen.