A system includes a processor and a non-transitory computer readable medium storing instructions translatable by the processor. The instructions when translated by the processor cause the system to determine an exemplar reference which identifies a managed object stored in a repository residing in an enterprise computing environment. The system can determine a translation group utilizing the exemplar reference. The managed object may represent a content item. The translation group may include the content item and the content item may be multilingual enabled. The system can determine an effective locale for a request for content received from a client device communicatively connected to a web server in the enterprise computing environment, determine a language that is appropriate for the effective locale, and respond to the request for content with the content item or a translation of the content item that is in the language appropriate for the effective locale.