A computer system including a Web site and/or a cloud array of computers configured to have a connection to a smartphone or other mobile computer device and use the device and connection to control a configuration of one or more bladders, compartments, chambers and internal sipes located in a sole or removable inner sole insert of footwear. The computer system can also use the device and connection to transmit data to the computer system for storage and/or shared or independent processing and/or analysis, process data from sensors located in either one or both of the sole or the removable inner sole insert of the device user, in, on, or near a center of gravity of the device user, in the device and/or in, on, or near the head of the device user, and use the processed data to alter a configuration of the bladders, compartments, chambers and internal sipes.