发明授权
US09462328B2 Systems and methods for in-home and on-the-go targeted content delivery
有权
系统和方法，用于家庭内和即时目标的内容传递
- 专利标题： Systems and methods for in-home and on-the-go targeted content delivery
- 专利标题（中）： 系统和方法，用于家庭内和即时目标的内容传递
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申请号： US13326568申请日： 2011-12-15
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公开(公告)号： US09462328B2公开(公告)日： 2016-10-04
- 发明人: Krishna Prasad Panje , Prasad A G , Azimul Mannan , Krishnan Raghavan
- 申请人： Krishna Prasad Panje , Prasad A G , Azimul Mannan , Krishnan Raghavan
- 申请人地址： US CA Mountain View
- 专利权人： Google Technology Holdings LLC
- 当前专利权人： Google Technology Holdings LLC
- 当前专利权人地址： US CA Mountain View
- 代理机构： Byrne Poh LLP
- 主分类号： H04N7/10
- IPC分类号： H04N7/10 ; H04N7/025 ; H04N21/436 ; H04N21/41 ; H04N21/4363 ; H04N21/4402 ; H04N21/45 ; H04N21/81 ; H04N21/44
摘要：
A method and apparatus for streaming content is disclosed. A streamer (155) detects a cue for a break in a segment of the program content, wherein the cue includes an identification of an advertising provider associated with the break. The streamer sends, to an advertisement server (115), a request for content associated with the advertising provider, and receives, from the advertisement server, an advertisement associated with the advertising provider. Further, the streamer transcodes the advertisement based on configuration information of an additional device (165) to generate formatted content viewable on the additional device. Moreover, the streamer streams the formatted content to the additional device via the local connection.
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