A reflective display device includes a pixel array including a plurality of pixels; a data driver connected to each of the plurality of pixels and configured to transmit a target voltage to each of the plurality of pixels; and a scan driver connected to each of the plurality of pixels and configured to transmit a switching signal for determining whether the data driver transmits the target voltage to some of the plurality of pixels, wherein each of the plurality of pixels is configured to receive the target voltage for single data information, receive the target voltage in a first time period when the target voltage transmitted to each of the plurality of pixels is between a first voltage level and a second voltage level, and receive the target voltage in a second time period when the target voltage is between the second voltage level and a third voltage level.