In an example embodiment, text is received at an ecommerce service from a first user, the text in a first language and pertaining to a first listing on the ecommerce service. Contextual information about the first listing may be retrieved. The text may be translated to a second language. Then, a plurality of text objects, in the second language, similar to the translated text may be located in a database, each of the text objects corresponding to a listing. Then, the plurality of text objects similar to the translated text may be ranked based on a comparison of the contextual information about the first listing and contextual information stored in the database for the listings corresponding to the plurality of text objects similar to the translated text. At least one of the ranked plurality of text objects may then be translated to the first language.