An object execution method and apparatus is provided for executing an object based on an input pressure level with a haptic feedback indicative of an attribute of the object. An object execution apparatus may include a display unit, an input unit, and a control unit. The display unit may display at least one object. The input unit may detect a selection of an object and/or a pressure level input for executing the object. The control unit may check a reference pressure value preset for the selected object. The reference pressure value may be indicative of attribute information of the object. The control unit may compare an input pressure value of the pressure level input with the reference pressure value, and may determine whether to execute the object based on the comparison result. The input unit comprising a vibration generator may generate a vibration mapped to the reference pressure value.