A swatch holder includes a display hook, a swivel plate and a stop pin. The display hook includes an upper stem and a lower stem. The swivel plate includes a bored extension that protrudes from a back of the swivel plate and is mounted on a free end of the upper stem. The stop pin includes an insertion end inserted through a slot in the bored extension and through an aperture in the distal end of the upper stem and an exterior end that extends into the slot. The swivel plate is rotatable about the upper stem so that when the swivel plate is in a first position the exterior end of the stop pin is located adjacent a first end of the slot and when the swivel plate is in a second position the exterior end of the stop pin is located adjacent a second end of the slot.