Systems, methods, and computer program products provide for generating a social network-based wish list of products desired by members of the social network and which are authorized to be purchased by other members of the social network on behalf of the member requesting the product. The present invention provides for automatically notifying a member of the social network that they are currently located at physical location, such as a retail store or the like, that currently has available one or more of the products on the wish list. The notifications may take the form of alerts communicated on the member's mobile communication device. Automatic notification occurs via a mobile communication device that is capable of identifying current location, determining that the current location has products available, and determine that one or more of the products currently available at the location are currently listed on the wish list.