A method and apparatus for scroll pattern recognition is provided. First content is provided to an application with a scrolling interface and a display window. The application is configured to display a portion of the first content to a user based on a current display position, where the scrolling interface is configured to change the current display position based on input from the user. User interaction data that includes scroll data is obtained. The occurrence of an actionable event based on the user interaction data is determined. Second content is provided to the application based on the actionable event.