A method and apparatus for offering a service to at least one client in a communication network for a specific client context, by means of a service provisioning unit. A history of client activities involving service usage in associated client contexts, is recorded in an activity database. Service templates are composed for associated client contexts based on the recorded history of client activities. When a context detector detects that the specific client context prevails, a service configurator selects a service template for the detected client context and configures a customised service from the selected service template. The customised service can then be offered to the at least one client.