Invention Grant
US09189804B2 Systems and methods for list ranking and ads placement using interaction features
有权
使用交互功能的列表排名和广告展示的系统和方法
- Patent Title: Systems and methods for list ranking and ads placement using interaction features
- Patent Title (中): 使用交互功能的列表排名和广告展示的系统和方法
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Application No.: US14090972Application Date: 2013-11-26
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Publication No.: US09189804B2Publication Date: 2015-11-17
- Inventor: Siyu You , Jiacheng Guo , Quansheng Duan
- Applicant: Yahoo! Inc.
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Gilson & Lione
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02

Abstract:
Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement.
Public/Granted literature
- US20140081744A1 SYSTEMS AND METHODS FOR LIST RANKING AND ADS PLACEMENT USING INTERACTION FEATURES Public/Granted day:2014-03-20
Information query