There is provided a content acquisition apparatus including an acquisition unit configured to acquire content, a recognition unit configured to recognize at least two types of bookmark instructions when the acquisition unit acquires the content, and a control unit configured to, when the recognition unit recognizes a first bookmark instruction, provide a bookmark to the content acquired by the acquisition unit at corresponding time as a bookmarker at time of reproducing the content, and when the recognition unit recognizes a second bookmark instruction, provide the bookmark to the content acquired by the acquisition unit at corresponding time and switch an operation mode of the acquisition unit.