A system is configured to receive traffic being transported via a network; obtain, as a result of receiving the traffic, content from one or more packets associated with the traffic; analyze the content to identify one or more attributes associated with the content, where the one or more attributes correspond to at least one of: a network address, information associated with an application with which the traffic is associated, information associated with message content, or information associated with software content; determining that at least one attribute, of the one or more attributes, matches an attribute, of a set of attributes that are stored within a memory, where the set of attributes corresponds to a set of categories of traffic; identify a category, of the set of categories, that corresponds to the attribute; associate the category and the traffic; and process the traffic based on the associated category.