Wire used for beading is coiled on a rotably mounted reel in a dispenser having a reel brake bearing against the reel with the wire passing through a channel as extended to the exterior of the dispenser with the wire frictionally engaging both the walls of the channel and a resilient element pressing against the wire to modulate the force required to withdraw the wire from the dispenser to a value which is high enough to prevent spontaneous unwinding of the wire from around the reel but still allowing easy removal from the dispenser when desired.