A data flow is received from a mobile network relating to a mobile subscriber. Subscriber data is received for the subscriber identifying a service path corresponding to the subscriber and at least one service policy corresponding to the subscriber, the service path including a set of network service nodes in a plurality of network service nodes. Packets of the data flow are routed according to the service path, the packets corresponding to a request for a resource. At least one packet is appended with service header data identifying the service policy. Each service node performs at least one service based on received request data, each service node in the set of service nodes performing a service defined in a service subscription of the subscriber. At least one particular service node in the set of network service nodes performs a particular service based at least in part on the service policy.