A broadband gateway, which that enables communication with a plurality of devices, handles at least one physical layer connection to at least one corresponding network access service provider. The broadband gateway may identify EPG information from service providers. The identified EPG information may be adapted to device attributes such as display resolution, and/or user profiles to generate user-specific EPG information for the corresponding devices. The generated user-specific EPG information may be dynamically configured in response to updates in the identified EPG information, the device attributes and/or the user profiles. The configured user-specific EPG information may be communicated to the corresponding devices, either upon the requests from the devices or by initiation of the broadband gateway, for content selection and/or content scheduling. Advertising content, selected based on analysis of the user behavior and/or the user feedbacks, may be communicated in the user-specific EPG information to the devices to support behavioral marketing.