The present invention discloses a verification code generation and verification method, including: displaying a verification code display region on a touch display module, where the verification code display region includes at least one user-recognizable verification code element; sensing a touch action of a user on the touch display module, and determining a position of the touch action on the touch display module; and comparing whether the position of the touch action of the user on the touch display module is the same as a position of the verification code element to determine whether a verification code is correctly input. The verification code generation and verification method in the embodiments of the present invention is convenient for the user to input a verification code for verification, and brings a good verification effect while facilitating operations. Further, the present invention discloses a verification code generation and verification apparatus.