A system and method are provided to organize updates on a mobile device. The organization of the updates can be controlled according to something detectable on the mobile device which can be correlated to something detectable in the updates. For example, updates to be displayed on the mobile device can be organized based on context provided by the mobile device, such that more relevant updates are distinguishable from those that may be less relevant. In this way, all updates are accessible to the user, but those that are deemed to be particularly relevant may be more visible and more easily accessed to avoid the need to sort through or scroll through large lists of new updates.