A system for providing positioning information within a wireless communication signal. An example process may start by positioning resources being activated in an apparatus. Activation of the positioning resources may occur automatically, in response to user interaction, etc. The apparatus may then engage in a discovery process via wireless communication in order to identify other apparatuses within communication range that are enabled to transmit positioning information. Upon discovering another apparatus, the apparatus may interact with the other apparatus in order to determine a location for the other apparatus. For example, the apparatus may transmit one or more messages comprising a request for positioning information from the other apparatus, and may in turn receive one or more messages from the other apparatus comprising positioning information. The apparatus may then utilize the positioning information to determine its position (e.g., relative to the other apparatus).