Provided is a drive assist display apparatus which displays a main view 20 showing an image of a wide backward area of the vehicle, and a sub view 21-3 showing a view point conversion image of a vicinity of the vehicle 1 as if looked down from a virtual viewpoint, the sub view 21-3 having a down side region where a thickness of the view point conversion image of the bumper 13 from the taken image is moderately represented and left and right side regions except the region of the bumper 13 where a taken image of an area around the vehicle is substantially shown, the sub view 21-3 formed as provided with a cutout section having a width corresponding to a width of the vehicle in accordance with a reduction scale of the view point conversion image, and the cutout section having sides rounded in form.