There are provided a power supply device switching power input to a primary side to supply the power to a predetermined load connected to a secondary side electrically insulated from the primary side and a control circuit thereof. The control circuit generates a predetermined PWM signal to apply the PWM signal to a dimming switch connected to an end of the load and controls a switching frequency of the primary side, based on a control voltage generated according to a feedback signal according to the power supplied to the load and the PWM signal, and the control voltage maintains a constant difference between a minimum voltage level and a maximum voltage level regardless of a duty of the PWM signal.