A network device, capable of understanding communications between an end user and the core network on a RAN network is disclosed. In some embodiments, the device is able to decode the control plane and the user plane. As such, it is able to determine when the end user has requested multimedia content. Once this is known, the device can optimize the delivery of that content in several ways. In one embodiment, the device requests the content from the content server (located in the core network) and transmits this content in a just-in-time manner to the end user. In another embodiment, the device automatically changes the encoding and resolution of the content, based on overall monitored network traffic. In another embodiment, the device automatically selects or modifies the format and resolution options based on overall bandwidth limitations, independent of the end user.