A content distribution system includes a distribution center, a processor, a switch, and first and second multiplexers. The distribution center receives and applies program content on program channels. The processor identifies subsets of the program channels in response to a respective score associated with the program channels. The switch couples the distribution center to the multiplexers. The switch applies program channels to respective inputs of the first and second multiplexers in response to the processor. A method for optimizing a multiplexed transport channel includes the steps of identifying a set of program channels designated for distribution via the multiplexed transport channel, arranging the set of program channels in subsets, the program channels within a subset grouped in accordance with a viewing score, multiplexing the program channels of the subsets to a respective transport channel and applying the respective transport channels to a distribution medium for delivery to the destination.