It is possible for the content distribution side to control the conditions of target viewers for distributions without depending on the functions specific to a receiver. Content which is broadcast, a content profile, and a program are received. In an initial step of the program, prestored viewer profile information is read. All the content profiles and the contents are downloaded temporarily. Next, the profile information is read, and then a process of matching the profile information with the viewer profile information is performed. When it is determined that they do not match, a matching process for the next content profile is performed. If, on the other hand, they match, at the next step, the content is stored. The viewer reproduces the stored content at an appropriate time.