A gateway having at least one communications interface and processing circuitry establishes communications with at least one service provider device and at least one serviced client device. The gateway then determines that a serviced client device is to establish an Internet browsing session. Based upon characteristics of the serviced client device, the gateway determines where to instantiate a web browser to service the Internet browsing session. Based upon the determination, in a first operation, instantiates the web browser to service the Internet browsing session at the gateway or client device. In a second operation, the gateway instantiates the web browser to service the Internet browsing session at a service provider server. In other operations, the gateway may determine to instantiate a browser for a first client device at a cloud server and to instantiate a browser for a second client device either locally or at the second client device.