A method operates a mobile communication device configured for outputting a television application and displaying selected content within a television environment of the mobile communication device. The method includes initiating a TV application using a user interface coupled to the mobile communication device. The method also includes capturing a television signal using a tuning device provided in the mobile communication device. The television signal is one of a plurality of television signals from respective television channels. The method further includes outputting a TV program associated with the television signal for the captured television channel on a display of the mobile communication device. Additionally, the method includes retrieving a configurable content object from a database provided within the mobile communication device. The configurable content object is one of a plurality of configurable content objects numbered from 1 through N, where N is an integer greater than 1.