Aspects include a mechanism of entitling users to transacted-for digital content access, indicating download authorization with discrete authentication URLs, and validating download attempts using each such URL. The authentication mechanism comprises producing an encrypted string included in a URL provided to a user. The encrypted string comprises transaction identifier information, and information about the transacted-for entitlement. When a user wishes to exercise the transacted-for entitlement, the user activates the URL, which is resolved to a location that has/can obtain access to the key(s) used in producing the encrypted string, decrypt the string, and use the information in it to validate the URL and the entitlement. The validation can use data retrieved from a database, using the transaction identifier as a key. The entitlement information included in the now-decrypted string can be compared with the prior download information.