Provided are a method and apparatus for providing/receiving a service from a plurality of service providers. In the method, in order to receive a service from a plurality of Internet protocol television (IPTV) service providers, a client receives information regarding at least one of a feed that syndicates web information and a web-based application from a server of a service provider selected from the IPTV service providers. Then, the client requests the server to provide a service providing at least one of the feed and the application based on the received information, and receives the service from the server. Accordingly, it is possible to provide or receive web-based services via an IPTV network.