An interactive retail identification system for identifying a retail object based upon known or identified features of master object is disclosed, wherein the system utilizes a graphical user interface having a computer display screen for displaying a plurality of input fields related to a retail object and an input device for selecting variables based upon a physical inspection of a known master object having known or identifiable features. The graphical user interface is electronically connected to a database which identifies a specific retail object equivalent to the master object through comparison of the retail object variables. The systems includes a plurality of compartments for holding retail objects based upon the retail object variables and an indicator for identifying the compartment having the retail object is provided.