Techniques are provided herein for establishing at a network management server a presence on a network. A presence associated with one or more managed devices on the network is detected. An instant messaging (IM) session is established with the one or more managed devices. The IM session forms a virtual chat room for performing a management function on the one or more managed devices, and IM messages are sent that are configured to perform the management function on the one or more managed devices. Techniques are also provided herein for establishing on a network an enriched presence by a network management server that is configured to perform a management function via a presence function of a messaging and presence protocol.