This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a request to generate a mobile application associated with a collection of web resources; presenting a template to a user, the template being configured to receive user input specifying features of the mobile application to be generated and identifying corresponding resources of the collection of web resources; and processing, using one or more processors, the received template data to automatically generate the mobile application for the collection of web resources and including the user specified features. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.