This invention provides an information processing apparatus for allowing a user to perform operation without any confusion concerning a device which implements a plurality of functions for one operation member in accordance with operation methods for the operation member. A system controller performs control to execute a predetermined function in response to the start of operation on an operation member and terminate execution of the predetermined function in response to the end of the operation. A timer function unit measures the time from the start of operation on the operation member. When a given operation finishes before the time measured by the timer function unit exceeds a predetermined time after the start of the operation, a notification about the operation method for the operation member is output.