A driving circuit applies a voltage according to an assigned grayscale during each unit period of each display period, in such a manner that the applied voltage to a liquid crystal element during one of the unit periods and the applied voltage to the liquid crystal element during the other of the unit periods are opposite in polarity during each of the display periods, and an overdrive control unit enables the drive circuit to perform overdrive of a compensation grayscale according to a display image during the corresponding display period and to a display image during the immediately preceding display period during each of the first and second unit periods of each of the display periods, during each of the display periods.