The disclosure relates to methods and systems for generating application retention metrics. In one aspect, a method for generating a contextual application recommendation is disclosed. Contextual web location information including a remote developer identifier and/or a remote application identifier is received from a remote application. An application database including application records with a developer identifier and an application identifier is queried to determine if the contextual web location information corresponds to an application recommendation. The application database query includes comparing the remote developer identifier to the application database developer identifier to generate a first application recommendation, and/or comparing the remote application identifier to the application database application identifier to generate a second application recommendation. If a recommendation is found, the first and/or the second application recommendation is transmitted to a user of the remote application.