An approach is provided in receiving risk feedback from a social network. Feedback transmissions are received by a user's system with each of the feedback transmissions being received over a computer network from a social network contact. The received feedback transmissions are analyzed and, based on the analysis, a risky action that was performed by the user is identified. The user performs a risk avoidance measure to counteract the identified risky action. In one embodiment, the risk avoidance measure is reported back to the user's contacts.