Invention Grant
- Patent Title: Route monetization
- Patent Title (中): 路线营利
-
Application No.: US11957115Application Date: 2007-12-14
-
Publication No.: US08793066B2Publication Date: 2014-07-29
- Inventor: Ruston Panabaker , John C. Krumm , Jeffrey D. Couckuyt , Ivan J. Tashev , Michael Lewis Seltzer , Neil W. Black
- Applicant: Ruston Panabaker , John C. Krumm , Jeffrey D. Couckuyt , Ivan J. Tashev , Michael Lewis Seltzer , Neil W. Black
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agent Dave Ream; Doug Barker; Micky Minhas
- Main IPC: G01C21/00
- IPC: G01C21/00
Abstract:
A user can be compensated for taking detours from a projected route. Commonly, the reason for the compensation is that the user will be subjected to advertising, the user will pass by an establishment she is likely to visit, or to ease traffic congestion. Analysis of an area takes place and monetization opportunities are determined based upon the results of the analysis. A route between at least about two locations can be altered such that the user is provided a reward, commonly in an optimized manner.
Public/Granted literature
- US20080091341A1 ROUTE MONETIZATION Public/Granted day:2008-04-17
Information query
