An identity of a person proximate to a display device is determined by an identity profile controller. The identity profile controller determines whether a configured viewing profile exists for the person. Upon determining that the configured viewing profile exists for the person, the identity profile controller instructs a bezel display controller to display a profile identifier associated with the configured viewing profile via a two-dimensional light-emitting diode (LED) array located within a bezel of the display device outside of the display area of the display. The identity profile controller automatically adjusts display device settings for the display device based upon the configured viewing profile. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.