Invention Grant
US08763032B2 Method and system for personalizing and redirecting content object
有权
个性化和重定向内容对象的方法和系统
- Patent Title: Method and system for personalizing and redirecting content object
- Patent Title (中): 个性化和重定向内容对象的方法和系统
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Application No.: US13055645Application Date: 2008-07-25
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Publication No.: US08763032B2Publication Date: 2014-06-24
- Inventor: Johan Hjelm , Shingo Murakami , Hajime Kasahara , Toshikane Oda
- Applicant: Johan Hjelm , Shingo Murakami , Hajime Kasahara , Toshikane Oda
- Applicant Address: SE Stockholm
- Assignee: Telefonaktiebolaget LM Ericsson (publ)
- Current Assignee: Telefonaktiebolaget LM Ericsson (publ)
- Current Assignee Address: SE Stockholm
- Agency: Myers Bigel Sibley & Sajovec, PA
- International Application: PCT/JP2008/063808 WO 20080725
- International Announcement: WO2010/010637 WO 20100128
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N21/258 ; H04N21/658

Abstract:
A first terminal sends a message to an application server in order to redirect the same content object to a second terminal. The application server receives the message and forwards it with content object preference of the second user to the content server. The content server redirects distribution of the content object with the advertisement to the second terminal. The advertisement is personalized for the second user based on the content object preference of the second user. The advertisement for the first user is also personalized based on a content object preference of the first user. The first and second users enjoy the same content object with the different advertisement.
Public/Granted literature
- US20110138413A1 METHOD AND SYSTEM FOR PERSONALIZING AND REDIRECTING CONTENT OBJECT Public/Granted day:2011-06-09
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