An image processing apparatus for applying image processing to image data by adjusting values of a plurality of adjustment items, comprises an acquisition unit configured to acquire a characteristic of the image data by analyzing the image data, a decision unit configured to decide an order of settings of the values of the plurality of adjustment items based on the acquired characteristic of the image data, and a display unit configured to display value setting fields used to set the values of the adjustment items on a screen in accordance with the decided order.