A managing method and an apparatus for servicing contents provided by contents provider wherein the managing apparatus according to the present invention comprises: a contents provider management module for generating an account of a contents provider based on information of the contents provider transmitted from the contents providing apparatus; a contents management module for managing a contents connection point for connecting to the contents provided from the contents providing apparatus and for managing information relative to the contents; and a menu management module for registering menus including a menu connected to the contents connection point and for managing a connection authority to a name of the menu and the menu, such that a collective management on the contents providers is possible and the contents providers can conveniently provide contents services to subscribers.