What is disclosed is a method of operating a wireless communication system. The method includes receiving a registration request from a wireless communication device, and in response, monitoring device status and updating a data structure with device status data for the wireless communication device. The method also includes receiving a content request from the wireless communication device for primary content from a primary content provider, and in response, determining an anonymous key associated with the wireless communication device and transferring the anonymous key for delivery to a supplemental content provider. The method also includes receiving a device status request comprising the anonymous key transferred by the supplemental content provider, and in response, transferring the device status data from the data structure for delivery to the supplemental content provider. The method also includes receiving supplemental content transferred by the supplemental content provider responsive to the transferred device status data, receiving the primary content transferred by the primary content provider, and transferring the primary content and the supplemental content to the wireless communication device.