The claimed subject matter provides a system and/or a method that facilitates communicating intent-related data to a user. A display engine can enable exploration of a portion of image data during a browsing session. An intent component can receive a portion of data related to the browsing session, wherein the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session. The intent component can further evaluate the portion of data to ascertain a combined intent of a user. A selective ad component can infer an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.