To support a driver in guiding a road vehicle, the lane markings of the road, traffic signs and/or vehicle license plates are detected by an environment sensor system, which produces corresponding image data, which is evaluated by an image evaluation system by comparison to stored country-specific data. From that evaluation, at least one country estimation signal is generated in an image processor, and then a country signal indicating the current location of the vehicle is generated from the at least one country estimation signal by a microprocessor. The country signal correspondingly activates a driver information device outputting country-specific information for guidance of the vehicle and/or the country signal is fed to a driver assistance system that supports the guidance of the vehicle.