An image forming apparatus includes: a sheet conveyance section having a sheet storing member to store sheets that have been aligned in a prescribed placing direction, which conveys a sheet stored in the sheet storing member; an image forming section having an image carrier, which forms an image on the image carrier; an image transfer section which transfers the image formed on the image carrier onto a sheet conveyed by the sheet conveyance section; a winding detection section which detects whether or not the sheet conveyed by the sheet conveyance section is wound around the image carrier; and a controller which controls to instruct an operator to conduct a change operation of the placing direction of the sheets stored in the sheet storing member based on a sheet winding detection signal outputted from the winding detection section.