An imaging apparatus includes an imaging unit configured to output an image signal, a detection unit configured to detect a coordinate of a contact position of an instructing body with respect to a display unit which displays an image based on the image signal, and a control unit configured to acquire a starting point coordinate of a starting point which is a position where the instructing body comes into contact with the display unit and an end point coordinate of an end point which is a position where the instructing body loses contact with the display unit and, when the starting point coordinate or the end point coordinate is not at an end portion of a screen of the display unit, cause imaging assist information to be displayed in the display unit such that the imaging assist information reaches at least two end portions of the screen.