Techniques to share binary content are described. An apparatus may comprise a first related client having a message platform with a file share feature and an object store, the file share feature operative to retrieve a data object for a publishing client having a defined relationship with the first related client and a second related client, the first related client to send the data object to the second related client on behalf of the publishing client, and the object store operative to store and manage the data object using a unique name identifier received with the data object. Other embodiments are described and claimed.