In embodiments disclosed herein, a computer may operate to determine, for each member in a set and each non-member under consideration for the set, an expected revenue to be passed to a parent organization. The expected revenue may be determined utilizing a plurality of weighted features. Members in the set may be ranked according to their expected revenues. Top performing members in the set may be protected to ensure their expected revenues. Bottom performing members may be removed from the set and/or replaced with new members outside of geographical protective areas of the top performing members. The optimization process can be repeated until the set of members can satisfy an existing demand while maximizing revenue for the parent organization.