A wireless communication device wirelessly initiates data calls to access data channels in a wireless network. The wireless communication device wirelessly transfers data requests indicating a plurality of Uniform Resource Locators, and in response, wirelessly receives user data over the data channels. The wireless communication device determines performance data on a per-URL basis indicating if the data requests utilize existing data channels to receive the user data or if the data requests initiate new data calls to obtain new data channels to receive the user data. The wireless communication device processes the performance data to determine data call efficiency metrics on a per-URL basis.