A web conveying apparatus configured to convey a pair of webs folded in the cross direction CD with reference to a folding line. The web conveying apparatus includes a crotch hold bar configured to hold an intermediate web in a conveyable manner with the folded intermediate web stretched in a direction in which the crotch portions get away from the waistline portions; and a conveying mechanism configured to convey the intermediate web and hands over the intermediate web to a joint apparatus and a cutting apparatus, while the crotch portions are being held by the crotch hold bar.